As the NFL returns, here’s what advertisers should expect from the league’s expanding media rights and the live sports ...

Research shows consumers aren’t waiting for October to start their Halloween plans. For advertisers, that means a longer ...

Streaming beat linear TV in upfront ad spend for the first time ever. That tracks with what Disney, Netflix, Fox and ...

In the final phase of the Google ad tech monopoly saga at the district court, Judge Leonie Brinkema ruled that Google does not have to sell its ad exchange, AdX. In an order issued on Wednesday, ...

Goodway Group’s Paul Frampton-Calero shares how agencies are focusing on measurement, outcomes, retail media and growing ...

The next generation of AI agents won’t rely on marketers to write better prompts, argues Yobi CEO Max Snow. They’ll learn ...

Major League Soccer viewership and ticket sales are on the rise after the World Cup. Now the league is working to appeal to ...