This was the third-largest percentage drop in viewership YoY this season after Brazil (41.6 per cent) and Saudi Arabia (39.6 ...

On-screen QR code to guide linear and streaming viewers towards retailer’s online store during commercial breaks.

The Kansas City Chiefs’ star quarterback Patrick Mahomes has ranked first on the National Football League Player ...

Orlando Pride’s title win over the Washington Spirit becomes the most-watched game in NWSL history, breaking the previous ...

Lack of Champions League soccer and existing costs related to redundancy programme contributes to operating loss.

Alan Gilpin also says global governing body will remain “cautious” around possible investment from Qatar into Nations ...

Home to esports organisations like Blast and Astralis, Copenhagen is now investing in an event blurring the lines between the ...

Streaming platform DAZN’s women’s soccer channel on YouTube, which shows the Women's Champions League, now has one million ...

The USC women's basketball star becomes the second college athlete to partner with the insurance firm after Caitlin Clark.

Team name will be under General Motors' Cadillac brand as Andretti no longer operationally involved in entry bid.

Embattled French sportswear brand hopes to find financing solutions to capitalise on brand recognition achieved at the ...

Soccer’s global governing body Fifa has confirmed Anheuser-Busch InBev (AB InBev) as the second sponsor of next year’s ...