The new sphere builds on its existing visual identity while adding depth and movement. The brand also announced Shah Rukh ...

The agency will handle media relations, brand storytelling and strategic positioning for Café Demis, with an initial focus on ...

The investment will help WLDD expand its technology, creator network and content platforms, while Adfactors PR will grow its ...

Creators with the previous AI creator label can review, confirm or remove the new AI-generated profile label. Those who only ...

Kovoor joins the company after more than three decades at PepsiCo, where he held roles across India, China, the Asia-Pacific ...

The companies have filed a music copyright suit against Anthropic, alleging the AI company used tens of thousands of ...

The mandate will cover digital media, performance marketing, consumer intelligence, data and technology as Wozoyo expands its ...

The analysis by Admitad noted that 10% were attracted to a product because of the increased cashback offer while 8% were ...

The three-week KYC (Know Your Customer) sprint targets D2C brands that have outgrown founder intuition but lack consumer ...

Attaining the numbers in under 200 days, it is now used by tens of thousands of advertisers across 40+ countries, with ...

GCPL appointed WPP Media after a three-month pitch to consolidate media operations across seven overseas markets.

As brands look to bring creator relationships and content production closer to home, influencer agencies are being forced to ...