Executed by Ginger Monkey LLP with Sakshi Advertising, the activation turned a baggage carousel into an unexpected showcase ...

Next in OOH Thought Leadership, Stephen Joseph, Group CEO of Ocean Outdoor, shares his perspective on how AI, data and ...

The Way Ahead for LED Displays?’ looking at a simple question: should performance testing be mandatory for DOOH LED screens ...

What if the brand mascot itself became the billboard? Mars Cosmetics has taken its mascot, Marsie, out of the conventional advertising frame and onto the streets of Mumbai with a larger-than-life ...

IKEA turns its outdoor advertising into a literal before-and-after, showcasing a picture-perfect room on the front and the ...

Spotify is taking the idea of a playlist beyond the phone screen and putting it directly into the places and communities that ...

In an interview with M4G, Abhinav Nagireddy, Founder and Managing Director, Iconic by One Vision, discusses the company’s ...

The dairy brand takes its iconic triangular cheese format off the pack and onto the streets with a full-sized branded ...

Introducing OOH Thought Leadership, a new M4G column series bringing sharp perspectives and informed viewpoints from the ...

Ahead of Raksha Bandhan, Swiggy takes sibling teasing to the streets with a playful OOH execution that turns an everyday ...

Executed by RapportWW, Sky and Sky Creative at 32 Redchurch Street in Shoreditch, the campaign turns a street wall into a ...

Times OOH, a Times Group company and one of India’s leading Out-of-Home advertising networks, has launched ‘The Riviera’, a ...