Amid shifting algorithms, rising social investment and demand to build brands “ad by ad”, performance creatives are rising up ...

The data reveals a growing “paradox” in that marketers are aware of the strategic and investment opportunities that can come ...

Amid claims the viral ‘Nothing beats a Jet2 holiday’ meme proved “hugely beneficial”, we analyse the impact on awareness, ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

New research by System1 and Jellyfish shows AI-produced ads testing significantly better than the average traditionally made ...

Marketers discuss how to address the challenge of lead generation in the latest episode of Marketing Week’s webinar series, The Lowdown.

Finance views value through the lens of production, whereas marketing sees it through the lens of consumption. Financial fluency means understanding both.

The interim appointments follow the departure earlier this week of Asda’s vice-president of marketing Adam Zavalis.

The failure of Sky Sports’ female-focused TikTok account Halo felt inevitable, but shutting up shop rather than iterating was ...

By failing to show progressive portrayals of young men that resonate, brands risk alienating an entire audience and leaving ...

Consumers also demand consistency in where prices are applied. Almost four in five (78%) expect in-store and online prices to ...

Eight companies are being investigated by the Competition and Markets Authority for their use of fees and misleading ...