Marketing teams now spend over 16 hours a week on how their brand turns up in AI answers. That’s two working days every week ...

IAB is developing a framework to measure and credit AI-influenced conversions when attribution signals are missing.

Zara is now officially the most valuable fashion brand in the world, dethroning Nike in Kantar’s BrandZ 2026 ranking. A ...

AI-driven personalisation is now a key component in orchestrating customer experiences across marketing channels. As ...

Albertsons has revealed that its conversational AI tools are helping generate higher average order values as cost and value ...

Influencer budgets are finally big enough to matter, and visible enough to be questioned. When you are managing 50K–2M in annual influencer spend across 20–50 campaigns, fake followers, misaligned ...

As enterprises continue to increase their adoption of autonomous AI, many are facing a new challenge where governance frameworks struggle to keep pace with systems that can take independent action ...

AI in advertising is facing growing pressure to become more transparent as new regulations are prompting the industry to ...

AI is changing the marketing landscape, becoming key to how marketers build campaigns. Generative AI is now being used across the board to boost creative development and help teams track performance ...

Consumer brands are starting to treat artificial intelligence as part of everyday marketing and product development rather than an experimental tool. At The Coca-Cola Company, executives say digital ...

US retailers are seeing stronger website performance from shoppers referred by large language models, according to May 2026 data from Adobe Analytics. Retail traffic from AI sources rose 138% year on ...

Messaging apps often serve as more than chat tools. In many Asian markets they also support payments and commerce inside the same app. Companies are now beginning to add AI agents to automate customer ...