Americans say an email from a business is more likely to feel trustworthy if it includes clear identifiers like the sender's ...

Marketing Strategy - American women are more likely than American men to be value-oriented shoppers, discover products ...

CMOs face pressure to adopt AI but lack clarity on where to start. Learn three practical lessons on restructuring teams, ...

Some 90% of workers say they're interested in using AI for creative tasks, with 45% saying they're very or extremely ...

The most popular days and times that brands post content to various marketing channels aren't necessarily the most effective, according to a series of reports from TrackMaven. Key findings from the ...

Catch up on select AI news and developments from the past week or so: OpenAI launches ChatGPT agent to automate real-world tasks. OpenAI has released ChatGPT agent, a new tool that combines ...

Artificial Intelligence - Catch up on select AI news and developments since Friday, August 21. Stay in the know.

Nearly half (47%) of B2B salespeople say they've seen an increase in the number of qualified opportunities in the pipeline in ...

Global ad spend is on course to grow 10.5% this year—as well as 7.2% in 2025 and 7% in 2026—according to recent research from WARC. The report was based on WARC’s dataset of advertising and media ...

Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the past two years, according to recent research from Basis. The report was ...

Marketers say audience research and segmentation is the top area they're investing in to improve the performance of their paid media campaigns, according to recent research from Unbounce and Ascend2.

GTM and ABX expert Stephanie McArthur shares strategies for account-based advertising, buying group targeting, channel ...