As social platforms scan captions, video audio and on-screen text, Realtors should use clearer keywords and more specific hashtags to help buyers and sellers find their posts.

Florida’s housing market is entering a period where the next several months could help determine whether conditions stabilize or soften later in 2026, according to Florida Realtors Chief Economist Dr.

A new ConsumerAffairs analysis found affordability rankings improved in several Florida housing markets, including Jacksonville, Ocala and Orlando, though high-income thresholds remain in Naples and ...

A Realtor.com report found child care costs are adding to affordability challenges for families already weighing home prices, rents, insurance and other expenses.

Higher-priced, flexible homes are drawing more attention as families combine households. The shift is opening new ...

Most buyers expect AI throughout the process, but trust is dropping and the majority still prefer a real person for key decisions ...

At the 2025 Florida Realtors Convention, real estate pros learned about new laws, disclosures, and standards that bring broad changes to daily practice.

ORLANDO, Fla. – A rule containing buyer affidavits went into effect today, Jan. 17, 2024. It was created by the Florida Real Estate Commission (FREC) with the help of industry partners. It relates to ...

Federal Reserve officials said rate hikes could still be considered if inflation stays high, adding uncertainty for buyers and sellers hoping for lower mortgage rates.

Florida Realtors Chief Economist Dr. Brad O'Connor says statewide inventory levels resemble the 2014-2020 period far more than the post-2008 foreclosure crisis, with single-family supply just 7% above ...

Mortgage rates could remain near 6.3% through much of 2026, a forecast that could continue shaping affordability, inventory and buyer demand. Local market conditions and negotiating trends remain ...