Manchester City and PUMA used AI prompts, ratings, and voting to select a third kit design, showing how co-creation can ...

Norwegian’s 10-film campaign uses simple “this or that” choices and warm humour to build preference, paired with broad ...

Old Navy refocuses on denim after a summer traffic miss, citing improved August momentum and a Cardi B campaign as it heads ...

maurices centers its in-store styling service in a new campaign, signaling a shift toward service differentiation in value ...

Beefeater’s Beefeater 0.0 spot taps “Virtual Insanity” nostalgia to position moderation as aspiration, as Pernod Ricard looks ...

Fanta taps Beyblade X’s Hong Kong resurgence with a COKE+ receipt-to-entry tournament, plus pop-ups, sampling, and a ...

Gucci places Jin in Renaissance-style portraits for “Primavera,” using stillness and recognition cues that map to fandom ...

Amex and Sky Media team up on a Sky Sports F1 series with Guenther Steiner at Chicken George, aimed at driving Amex Business ...

LTK's agentic platform connects creator planning, selection and optimization, testing how far brands can automate without ...

Donut King's all-AI campaign uses a revived mascot to test how generative production can extend one brand idea across an ...

Dr Pepper’s ninth Fansville season uses AI, data, and modular creative to localize ads across 50 markets and improve sales ...

Jin’s $9,900 Gucci jacket reportedly sold out across Europe in under a day. What it signals about fandom commerce and ...