Ramon Soto, SVP and Chief Marketing and Communications Officer, Northwell Health, is advertising in an overcrowded health ...

TextNow picked Katt Williams to star in their first national brand campaign, "Way Too Smart to Pay Dumb" to connect with ...

Trade group IAB published “Measuring Visibility in the AI Era,” which sets out to codify the definitions, quality criteria ...

Chris Tutor, Vice President of Advertising and Design, shares the strategy behind recycling ‘The Snack That Smiles Back’ ...

Shoppers coming to a retailer’s site from an AI source spend 53% more revenue per visit and have a 60% higher conversion rate ...

Sales for the alcoholic spirit known for its bad taste have quadrupled since 2018. The brand’s marketing hinges on consumers ...

Andy Lopez was elevated to Chief Marketing Officer of Behr Paint Company last month after spending nine years building its marketing organization. In his new role, Lopez has an expanded mandate that ...

At MDVIP, CMO Alyssa Schaefer has to build trust with patients making highly personal decisions while also marketing to physicians.

the Gillette spot painted men in a bad light and sparked the hashtag #BoycottGillette.

We spoke with Rajamannar about the brand’s marketing shifts, its sonic branding strategy and hybrid-digital events.

After a 90% surge in sales, meat stick brand Country Archer invests in a redesign and a national brand awareness campaign. Andrew Thomas, Vice President of Marketing, shares Archer’s marketing journey ...

Cambridge Satchel’s Head of Marketing and Ecommerce shares how the U.K. handbag brand uses stores as a marketing tool, plus how collections with “Wicked” and Swarovski Crystals boost its sales and ...