Wayfair’s top marketer Paul Toms discusses how Wayfair moves fast to hop on social media trends, plus recent generative AI ...
Crocs CMO Carly Gomez shares Gen Z targeting tactics, including its recent soapy, microdrama series on ReelShort at Shoptalk.
NRF digs into Gen Z consumer spending patterns, plus forecasts 4.4% retail growth in 2026, in annual State of Retail & the ...
Baby products brand Munchkin launches its first-ever baby formula exclusively at Target and its own website. GM Kristin ...
In March, sausage company Johnsonville launched a new product: a Dr Pepper-inspired sausage, available in both fresh and ...
Pearson’s first global brand campaign in five years is designed to illustrate all of its products and services, from K–12 and ...
Insurance brand Aflac is piloting generative AI company-wide, including integrating it into its call center. SVP Keith Farley ...
Tom Kaneshige, Chief Content Officer at the CMO Council, explains why the strongest marketing results come from pairing ...
With its “Let’s Be Honest” campaign, which launched March 23, Behr Paint aims to help consumers overcome decision paralysis ...
Pearson is trying to outrun its past. For many people, the education brand reminds them of a logo on the back of a high school chemistry textbook. But the company sees itself as a lifelong learning ...
Sleep app Rest is reaching out to potential users when they’re most in need of the app: in the wee hours as they scroll social media while battling insomnia. And they're leveraging creators to do it.
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