What are some brands on the rise that have caught your eye and are showing potential to change the game over the next few years?

Kofi Amoo-Gottfried returns to the CMO 50 list for his multifaceted leadership across B2C marketing, B2B acquisition, Dasher recruitment and the rapid expansion of DoorDash’s retail media business.

Shana Stephenson’s impact as chief brand officer for New York Liberty has been front and center in 2025.

In just six months, we’ve gained more fans online than we did the entirety of last year,” Savannah Bananas’ Kara Heater, announced on LinkedIn. Heater, who joined Savannah Bananas as a marketing ...

Radhika Duggal came to Major League Soccer (MLS) in April 2024 after a stint at fintech company Super.com. Prior to that, she worked as a marketer at JPMorgan Chase and Pfizer. Duggal was brought to ...

Michael Moses oversees and orchestrates all aspects of Universal’s feature film marketing, and he’s helped the Wicked franchise pull in $756.4 million worldwide, becoming the highest-grossing ...

Parkwood secured a Levi’s collaboration for Beyoncé’s 2024 album Cowboy Carter, which led to a clothing line and a top-grossing 2025 tour. The album and tour’s creative promotion reached numerous ...

Pinterest isn’t an obvious sports sponsor, but under Andréa Mallard’s leadership, the social platform has expanded its reach beyond expectations. Earlier this year, Mallard helped Pinterest land a ...

Hannah Kelly, who came on board at Resy in 2019 and became CMO in 2022, highlights how the restaurant-reservation booking platform is all about building connections between diners and restaurants.

Lorraine Twohill returns to the CMO 50 list for the second year in a row, recognized for her role as Google’s CMO. She recently celebrated 22 years at the Alphabet-owned company, having led EMEA ...

Since joining Vans as global CMO in 2023, Drieke Leenknegt has been instrumental in revitalizing the brand. She spearheaded a restructuring of the global marketing team and developed comprehensive ...

Eight months before the January tipoff, Kirby Porter joined the 3-on-3 women’s basketball league as chief brand officer. Her role involves building the league from its inception, drawing on her ...