Ogilvy India has partnered with Google to introduce a bespoke AI-powered creative platform focused on faster and scalable content creation.

Goafest 2026 closed with a familiar industry ritual: tallying metals, debating creative momentum and identifying which ...

Day 3 of Goafest 2026 opened with an increasingly familiar question confronting the advertising industry: if brands are ...

The second evening of the 2026 Abby Awards at Goafest turned into a study in specialist agency dominance, with Leo India ...

WPP Media's EssenceMediacom won the 'Agency of the Year' at the Media Abbys announced on day one at Goafest 2026. The agency ...

Jaguar Land Rover confirmed WPP has officially been selected as its global partner for creative, media, production, customer ...

MMA India and WPP Media launched the Modern Marketing Reckoner 2026: The Incumbent–Insurgent Growth Playbook today, a ...

Abbott has launched its ‘Strength to Live Your Dreams’ campaign in India, focusing on the role of nutrition and strength in supporting healthy ageing and active lifestyles. The campaign is led by a ...

Alpino appoints Glad U Came to drive PR and influencer-led campaigns, aiming to strengthen its positioning in India’s growing health food market. TUS partners with The Reppro to enhance visibility in ...

Parts of the industry have started mistaking measurement for strategy, and the two aren't inte ...

Not only were businesses he most trusted institution in the 2024 Edelman Trust Barometer, 81% of respondents believe businesses should play a role in addressing societal challenges. by Ashita Aggarwal ...

The 2026 World Cup promises record-breaking crowds — and historic ticket costs — but sponsors are leveraging digital creators and exclusive activations to get consumers closer to the action.