Bengaluru-based Simple Energy strengthens its growth strategy with new leadership appointments and a marketing team expansion ...

Campus Activewear and Terribly Tiny Tales have collaborated on a digital storytelling series exploring ambition, friendship ...

AlterType partners with Chalet Hotels to launch Athiva Hotels & Resorts’ debut brand campaign, ‘Joy Is On The House’, ...

Featuring actress Neena Gupta the campaign promotes holistic women’s health.

It blends human storytelling and artificial intelligence in travel experiences.

COP30 opened amid mounting pressure on sectors like advertising to reconcile their climate responsibilities with ongoing ...

Among those wary, doubts that AI’s ability to understand emotional nuance is a major issue. In Hong Kong, 39% question a ...

WPP reportedly used McKinsey for advice on strategy in 2020. WPP Media also recruited Emily Del Greco, a former partner at ...

New research shows that these users are spending approximately 36% more time on sites compared to those referred by Google.

AI and advertising have taken up a fair bit of space in recent times. Look at this in the context of brand-name agencies in a ...

EXCLUSIVE: LinkedIn’s marketing head says while AI sharpens data and precision, it’s human insight, empathy, and creativity ...

Authentic brand involvement has a powerful role to play in sustaining this change. When brands choose to participate not for ...