Affiliate marketing is one of the well-established kinds of digital marketing that helps app marketers to acquire users for their apps. In essence, affiliate marketing companies serve as a mediator ...

Discover key influencer marketing companies to boost your product visibility and connect with potential users effectively.

The health and fitness app market market spans a large set of apps, from fitness fanatics looking for the best workout routines, hubs for running communities and meditation guidance, there’s something ...

Discover how App Store Optimization companies can enhance your app marketing strategy and improve search rankings in app stores.

Mobile app analytics tools have become an essential part of the mobile app industry. These tools help companies track and analyze their app’s performance, user behavior, and marketing campaigns. They ...

AI marketing is becoming more accessible to app owners and marketers with practical implementation tactics that help businesses increase their ROI with more creative solutions. Top AI marketing ...

Business of Apps is delighted to be collaborating with Branch to feature a selection of episodes from its podcast series, How I Grew This, on the Business of Apps podcast feed. How I Grew This began ...

On April 23rd, Business of Apps London will bring together 1,000+ senior leaders shaping the future of the app economy across growth, marketing, product, CRM, retention, and revenue. Across seven ...

ConsultMyApp has announced the launch of APPlyzer 26, the latest evolution of its app store intelligence platform, built to give app marketers clearer, faster insight across Apple Search Ads, ASO, and ...

In today’s saturated and fast-moving software landscape, the strength of a company’s value proposition often determines whether it thrives or disappears into the noise. While features, pricing, and ...

The health & fitness app category spans a wide range of apps, including everything from workout routines, to calorie counters, to menstruation cycles. Some focus on solo-rewarding users for hitting ...