When Titleist launched AVX in 2018, it was designed as a kind of fountain-of-youth golf ball—lower-spinning and lower-flying ...

In a press release so understated that we almost missed it, Shot Scope announced it will unveil its first-ever launch monitor ...

For some golfers (myself included), there is a lot to like about playing a soft-feeling golf ball. The sound off the putter, ...

Truly one of the world’s best ball strikers, Hoey made a move to the long putter late last year and began to see better ...

PING is facing a daunting challenge with its new S259 wedges. The PING S159 copped top honors in MyGolfSpy’s wedge testing in ...

When Rahm took the LIV money back in December 2023, the assumption was that his move would bring the Tour and LIV closer ...

With COBRA’s new OPTM metalwoods, the headline technology isn’t carbon, titanium, AI faces or tungsten. It’s POI. And if your ...

COBRA’s new OPTM drivers challenge the industry’s obsession with MOI by introducing POI—an overlooked variable that may ...

Color me excited for this one because I'm always excited to see tour pros upgrading their style game for the better.

You step up to the first tee with your driver and make what feels like a solid swing. The ball launches high into the air, ...

In a letter from CEO Brian Rolapp, the Tour finally outlined parameters for certain LIV players looking to find their way ...

The mini driver category continues to grow and COBRA’s KING TEC-MD arrives with a familiar tech package and one of the most ...