MarketScale

AI answers drove 6.2% of website sessions, and loyalty teams feel it first

First Page Sage finds AI assistant traffic rose to 6.2% of sessions by July 2026 as organic fell. CX leaders are redesigning ...
MarketScale

39% of organizations now use mobile credentials, and access control is moving to IT

HID’s survey and SDM’s market read show mobile IDs, open standards, and AI analytics reshaping access control buying, integration, and budgets in 2026.
MarketScaleOpinion

How Targeted Patient and Provider Education Improves Outcomes - Stephen Page, smarterhealth.ai

Learn how targeted patient and provider education with AI can reduce preventable readmissions, improve health equity, and ...
marketscale

The Early Scale: Epic MyChart Phishing Scams Push Healthcare to Redefine Identity Protocols

Epic's MyChart platform is facing phishing scams, prompting the healthcare industry to reconsider its identity protocols. Meanwhile, C.H. Robinson is making strides in logistics by implementing ...
marketscale

Waymo’s 3,200-vehicle Zeekr buy signals how urban policy is becoming an IT and facilities spec

Want to get featured in MarketScale Transportation? Create a free MarketScale workspace and get your company's expertise featured across our Transportation coverage. No credit card, no demo required.
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GTM singularity is forcing RevOps teams to audit how AI intermediaries describe their products

AI tools are increasingly influencing marketing and sales processes, leading Revenue Operations (RevOps) teams to audit how these tools describe their products during negotiations. This trend, termed ...
marketscale

Attain Partners' new maturity model targets the digital gaps behind expanding student success programs

Attain Partners introduced a five-level Student Digital Experience (SDX) Maturity Model to help colleges move from fragmented digital tools toward coordinated, real-time student support journeys. The ...
marketscale

Why Reshoring Is Quietly Reshaping Who Buys Packaging Equipment

Reshoring is creating new buyers who need to build production lines from scratch. The rise of new buyers in packaging equipment market The numbers behind the conversations A different kind of buyer ...
marketscale

Dreamforce 2026 is forcing CX teams to move past chatbot containment and into audited AI resolution

Dreamforce 2026 is shaping up as a public test of whether “agentic” customer service can move from demo theater into day-two operations. Salesforce’s annual conference runs Sept. 15, 17 at the Moscone ...
marketscale

IHG’s new AI hotel search makes clean property data a must-have for revenue

IHG has launched a beta version of its AI-powered conversational search to enhance hotel booking experiences. This new feature allows users to make natural language queries which link to live rates ...
marketscale

AI email agents are becoming the new front door for freight, and warehouse control systems are next in line

AI email agents are revolutionizing the freight and warehouse industries by automating responses to quote requests rapidly. This development aligns with the trend towards integrating warehouse control ...
marketscale

Epic’s MyChart phishing wave is pushing patient-access teams to treat portal identity as a security perimeter

Hospitals are alerting patients about phishing scams involving Epic’s MyChart, as these scams impersonate the patient portal to deceive users. The concern grows as CMS encourages healthcare innovation ...