SBC has announced the launch of the Global Prediction Markets Forum, a new standalone event dedicated to one of the fastest-evolving sectors in betting... Munegu Sport, betlive.com and Sports Business ...

PwC’s latest Global Sports Survey found sports executives increasingly expect sponsorship, hospitality and digital engagement revenues to outpace media rights growth, as younger audiences continue ...

Imagine a packed arena. Noise echoing off every surface. A man in his 50s crouches in the blocks. Then… silence. The gun fires. He begins to sprint and 10 seconds later, he crosses the line. Not only ...

The NBA generated $1.62 billion in team sponsorship revenue for the 2024–25 season, according to SponsorUnited’s NBA Marketing Partnerships Report. This marks an 8% year-on-year increase and a 91% ...

Andrei Kampff , journalist, lawyer, master in sports law and partner at AK Direito na Comunicação e no Esporte, on governance issues at FIFA. Image credit: PanuShot/Shutterstock.com In the article ...

Simon Wilson has spent nearly 30 years in networking and over 10 at Hewlett-Packard Enterprise (HPE), with a sporting CV that spans the London 2012 Olympics, the Commonwealth Games, and multiple Ryder ...

Soft2Bet, Betsson Group and Kaizen Gaming were among the standout winners at the 2024 SBC Awards, marking the event’s debut in Lisbon. Hosted by SBC Awards veteran and TV personality Kirsty Gallacher, ...

The rise of women’s football is undeniable, with global tournaments like the FIFA World Cup and the Olympics driving record engagement. But can this momentum sustain itself across domestic leagues?

The debate surrounding gambling advertising in English football has been building for years, and can no longer be ignored. Betting companies have long shaped the visual appearance of many clubs, ...

Newcastle United’s purchase of the Grade I-listed Leazes Terrace removes a decades-old barrier to St James’ Park redevelopment, as PIF explores outside investment to fund a project that could cost ...

In April 2023, Premier League clubs unanimously voted for a ban on front-of-shirt sponsorships brandishing gambling companies. The ban comes into effect at the start of the 2026/27 season, meaning ...

Sky has reached an agreement to buy ITV Media & Entertainment in a deal worth up to £1.6bn. Subject to regulatory approval, the group would combine free-to-air broadcasting, advertising-funded ...