The boundaries between TV, streaming and social video continue to blur, putting premium publisher inventory into a much broader competitive mix.

Major events offer an opportunity where publishers can anticipate a surge in audience attention. Elections, severe weather, breaking news, and major ...

Here are some of the best media stories our team has read so far this week: The Financial Times | ‘Appeasement is not a strategy’: how media is fighting ...

Journalism is expensive to produce, yet much of the value it creates is easy to take for granted. News competes for attention with social posts, ...

Media success used to be all about traffic, unique users and clicks. Now the focus for any sustainable business must be on relationships, loyalty and ...

In terms of public policy debates, Artificial Intelligence continues to be the belle of the ball with nearly every major government courting the industry to locate their investments and jobs within ...

It’s been a rough year for publishers and broadcasters in Canada. In the wake of Meta’s news ban, Canadian news publishers and broadcasters have faced declines in online traffic, engagement, and ...

Subscriptions remain a vital revenue stream for most media companies, but the landscape is rapidly shifting. In response, publisher strategies also need to adapt and evolve. The days of easy ...

Generative AI can subtly alter intended meaning while improving writing, raising new questions about AI's growing role between authors and audiences. Generative AI increasingly sits between people as ...

Rising subscription costs and service overload are pushing viewers toward ad-supported streaming tiers and bundled offers that promise better value. The streaming landscape continues to evolve, with ...

Viewers are turning to dramas made for mobile and split into digestible chunks. It’s worked in China, but can these shows be a hit elsewhere? Microdramas, sometimes called vertical dramas, are ...

For many media organizations, the threat of “Google Zero” is increasingly becoming a reality. Between November 2024 and November 2025, traffic from Google Search to more than 2,500 sites in the ...