Lock in a year of Digiday+ for 35% less. Ends May 29. Michael Bürgi ...

Jim is an award-winning editor, manager and reporter with a Masters in Journalism and 20-plus years of experience developing best-in-class content for digital and print media. Jim is an award-winning ...

The U.K’.s Competition Markets Authority (CMA) has proposed new rules to give publishers more control over how Google uses their content in AI features like its AI Overviews. The upshot: publishers ...

Some creators said they have a renewed belief in controlling what products they choose to recommend their followers in the aftermath of Instagram’s Shop the Look rollout — which automatically added ...

As marketing agencies embed generative AI applications into their work, they’re adapting their pricing models to account for the cost of AI tokens. Generative AI prompts and responses don’t come for ...

The surge in AI content licensing marketplaces has created a new wave of opportunities for publishers — just not much money yet. “I think there’s a boom in companies who claim they will sell your ...

This article is part of a new series in which Digiday challenges industry assumptions and explores why today’s long shots could be tomorrow’s inevitabilities. More from the series → The moment has ...

While publishers worry about the impact of AI search on web traffic, brand marketers are seeing a different picture altogether. Takeup of AI search tools is on the rise, disrupting user behaviors and ...

This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → Interested in ...

Over the past two years, clipping has quietly become a staple in some advertisers’ media mix. The term “clipping” refers to the practice of sharing short clips from longer content such as podcasts, ...

Netflix’s ad business appears to have finally found a balance between market expectations and the reality of brand advertising needs. According to WARC, the streamer’s share of the global CTV ad ...

There was a time when landing on the first page of Google meant you were in business. Traffic followed, strategies scaled, and entire models were built on the back of those clicks. That foundation is ...