Data from Cross Screen Media offers an early look into how voters’ TV consumption habits are changing and how campaigners can ...
Research from the AAPC Foundation found that the appearance of an AI disclosure on a political ad creates a measurable “disclaimer effect;” ...
NGP VAN is rolling out a new AI feature designed to detect potential compliance issues in campaign finance disclosures.
Kansas City Mayor Quinton Lucas, the president of the Democratic Mayors Association, weighs in on the strategy behind ...
The broad brush approach of linear TV advertising has been replaced with precise audience targeting, segmentation and budget control.
New research shows that college students who were exposed to political content on TikTok experienced more negative emotional ...
Most importantly, while buyer and voter behavior has changed, human behavior has not. Whether someone is choosing a marketing ...
The playbook for Democratic campaigns reflects on some of the tactics and strategies that failed Democrats in the past.
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