W Group Holding's Roy Matta said, “By unifying digital and DOOH within Hypermedia, we can capture growth from ...

Cicero & Bernay's Ahmad Itani retains position as Chair of the PRCA Advisory Board, and APCO's ⁠Imad Lahad is named Chair of ...

Chuck Studios' Robert Volten refers to how a product is positioned in QSR campaigns to reveal which brand campaigns win for ...

From creators to communities, the real marketing advantage for brand building today is access to where attention already ...

Anam Ahmad's appointment marks a shift for the studio as it evolves into building long-term creative platforms and ...

"When a crisis like KitKat is light in human impact but rich in public attention, it can become an opening," says ORA's ...

While the live brand experience with influencers formed the core of the OMO campaign, content pieces were also promoted on ...

The Inhouse and MindField launch Podcast Engine Optimisation: an AI-integrated framework to solve the $1.3b podcast ...

The collaboration was delivered as a joint showcase between The Good Moon and ELNALINE, with PR and communications led by ...

W7Worldwide's Abdulrahman Inayat on why nation reputation must be understood through perception, trust, mobility and economic ...

Pinterest’s latest Spring Trend Report reveals a cultural shift away from perfectionism and towards reinvention.

Hashtag’s Mazen Abdelkader shares why social media activity alone can dilute brands and how strategy makes content truly ...