So far this year, there have been more than 25 billion views of videos with “unboxing” in the title.¹ Sure, you know you ordered something online and followed the tracking information every step of ...

Everyday people come to YouTube looking for learning content like physics tutorials, how-to draw a tiger, product reviews on the latest tech products, and more. And today we’re introducing new ways to ...

It’s now easier than ever to connect with creators and content from all over the world even if you don't speak the language, thanks to YouTube’s new auto dubbing feature. Whether you want to learn to ...

Editor's note by Neal Mohan, Chief Product Officer: For creators, building a business isn’t a one-size-fit-all approach. Some may gravitate towards tools like channel memberships while others may ...

So far this year, views of videos with "mukbang" in the title have received more than 30B views. The ongoing evolution of mukbangs speaks to the needs the videos meet for viewers: In addition to ...

This year, you’ll see an even more personalized gameday experience for each and every fan. From fantasy to multiview, our sports fans are the reason we keep striving to make YouTube better, and we’re ...

Welcome to the latest installment of our Innovation Series, a behind-the-scenes look at how the YouTube features find their way to your screen, as told by the people who create them. Music is the ...

Explore the latest company news, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights on the YouTube Official Blog.

Musical theater is experiencing a renaissance, from Broadway productions to global blockbusters. Yet, inaccessibility has long been a concern, with limited opportunities to create, perform, or ...

YouTube Shorts offers a dynamic and engaging way to connect with audiences in bite-sized bursts. If you're ready to dive into the world of vertical video, here's your guide to getting started with ...

A rundown on Super Thanks and all the other ways fans can show support to their favorite creators! Everyday, YouTube creators help me learn or achieve something new - from baking sourdough during the ...

We believe in supporting creators at every stage of their journey. That’s why we’re expanding access to the YouTube Shopping affiliate program to all creators in the YouTube Partner Program with at ...