The non-profit fitness giant is pairing its new YMCA Wellness Café with the launch of a Y Coin native to the Rubix Blockchain The YMCA is doubling down on wellness and getting in on the cryptocurrency ...

Drawing on more than 20 years marketing experience, Lower Cross founder Jonathan Geller explains how operators can improve attribution, capture local demand and stop overreacting… ...

Flock Run will combine group runs, recovery experiences and live performances as celebrities increasingly tap into the social fitness boom Waka Flocka Flame is getting into the run club game, but with ...

Workout Anytime has appointed Peter Stipher as chief operating officer, tasking the longtime fitness and technology executive with overseeing corporate-owned and franchise operations. Reporting to CEO ...

From women’s longevity and “neurowellness” to the backlash against over-optimization, ATN breaks down the shifts set to define the booming global wellness economy this year NEW YORK — The wellness ...

The low-price gym giant is raising its premium membership price after the 2026 peak join season, following tests of premium amenities like dry cold plunge and red-light therapy Planet Fitness ...

Co-founded by RXBar’s Peter Rahal, David bars pack 28 grams of protein for only 150 calories, a ratio that’s significantly higher than most brands David, a fast-growing protein bar brand co-founded by ...

iFIT is making a move into connected Pilates with the acquisition of Reform RX, a high-end reformer brand known for its commercial and at-home equipment modeled after a Formula 1 race car. Terms of ...

Anytime Fitness Singapore has opened its 125th location after adding eight new clubs in the first quarter, expanding its footprint across residential neighborhoods, commercial hubs and central ...

Run clubs are growing quickly as the social side of fitness continues to drive engagement, according to Strava’s latest data With four months left in 2025, Strava is sharing a mid-year look at how its ...

With athletes craving new challenges, Life Time is set to debut LT Games, a 17-stage competition supported by dedicated training classes Life Time is expanding its presence in the hybrid fitness space ...

Pilates existed for decades at the intersection of strength, stability and mindfulness, becoming a quiet constant in the world of movement. But today, as the global fitness industry accelerates toward ...