InMobi opened Buyer Hub to agencies with an AI agent built in. A timeline of the fourteen-month bet and the ROI evidence ...
Why The Trade Desk, DV360 and Amazon DSP are funding agency education programs in India, and what it reveals about ...
Somewhere in a Mumbai studio last year, a team of designers put the finishing touches on a face that did not exist. Every eyelash was rendered, every strand of hair simulated, every micro-expression ...
Quick commerce ad inventory is hitting a ceiling. Here's how retail media's second wave is reshaping platforms, data, and ...
MiQ, the global programmatic services and technology partner, recently concluded its ‘Total Video Solutions in the Age of AI’ event in Gurugram. The event discussed the YouTube Activation Partner ...
Magnite, the largest independent sell-side advertising company, released new research, Streams & Screens: India, which explores the streaming habits of India’s urban, digitally-connected adults with ...
India's smart TV ad inventory has outpaced demand. Here's why CTV fill rates are falling, and what it means for advertisers ...
The steady growth and ubiquity of the digital era continues to shape the way brands conduct themselves. This includes not only the way they seek to engage with their target audience (both existing and ...
Independent brand and creative agency Curry Nation has added a clutch of new businesses to its portfolio over the past few ...
Data Clean Rooms in Practice: Which Indian Brands Have Actually Deployed One (and What They Learned)
Indian brands are piloting data clean rooms through retail media, JioAds and Amazon Marketing Cloud — here's what they're actually learning.
Pepsi®, one of the most iconic brands from the house of PepsiCo India, has welcomed the country’s Gen Z icons Ahaan Panday and Aneet Padda to the Pepsi family. The partnership marks the start of Pepsi ...
New LinkedIn data, published in the World Economic Forum’s 2022 Global Gender Gap Report, reveals that despite India having disproportionately low representation of women in leadership in the ...
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