Ads made by influencers and creators often go through shorter approval chains than most would expect—especially when brands work directly with talent.
This week, we’ve got the scoop on California Pizza Kitchen’s new social and creator agency, Omnicom’s latest media merger and more.
From planning to production to the C-suite, these six Ad Age Small Agency Awards winners show how small shop talent can make ...
YouTube is raising ad revenue sharing thresholds while brands are pouring more money than ever into creator partnerships on ...
Ads made by influencers and creators often go through shorter approval chains than most would expect—especially when brands work directly with talent.
The agency’s new ECDs discuss their favorite recent work, the value of outside opinions and what they expect from brands ...
Uncommon’s campaign features site-specific ads and linked wild postings across New York, Miami and Los Angeles. (Spotify) By ...
The future of marketing belongs to companies that can win hearts, inform algorithms and engineer systems with soul.
Nearly 20 years after Grey Goose and the USTA introduced the cocktail, sales are still rising—and the partners are investing to keep it growing.
Subway hypes its new Doritos Hot Honey Chicken Nachos.
Founded in 2017, Carson+Doyle aims to help marketers reach emerging audiences, including Gen Z and Gen Alpha.
Party Land’s first campaign for the antiperspirant brand uses its name to draw a simple line against competitors.
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