What is the meaning of life? What happens after we die? Did my campaigns actually work? That last question is a tricky one. And only large brands typically have the budget for detailed post-campaign ...

ISpot.tv has received Media Rating Council (MRC) accreditation for its ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks, per details shared ...

Tuning fork icon in filled, thin line, outline and stroke style. Vector illustration of two colored and black tuning fork vector icons designs can be used for mobile, ui, web People don’t just watch ...

Add Yahoo as a preferred source to see more of our stories on Google. Real-time TV ad measurement platform iSpot.tv has acquired DRMetrix, which specializes in products for direct-to-consumer and ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Nate Bek on Sep 13, 2023 at 5:00 am ...

iSpot announced they have made an investment in TVision which uses eyes-on-screen methodology to track viewing. (Photo by Pedro PARDO / AFP) (Photo by PEDRO PARDO/AFP via Getty Images) Earlier today ...

EXCLUSIVE: NBCUniversal, amazingly, is now in its fifth decade of carrying the Olympic Games. With this month’s Beijing Winter Olympics, though, all of that accumulated institutional knowledge is ...

Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Nate Bek on Nov 15, 2022 at 9:18 am ...

It’s a data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media, “creating highly immersive products that enrich fan experiences for the entire ...