Walmart is testing ads in its new AI shopping agent, Sparky. The effort could lead to the monetization of chat experiences, which are expected to transform the way people shop. The world’s largest ...

Walmart Inc. (NYSE: WMT) is quietly testing ads inside its new artificial intelligence shopping agent, Sparky — signaling a future where chatbot-powered recommendations become a major money-maker for ...

Sparky is Walmart’s in-app AI shopping assistant aimed to help customers search products, check availability and give recommendations. It used AI models to interact with customers in a conversational ...

Walmart (WMT) is experimenting with ads inside its new AI shopping agent, Sparky, in a move that could turn chat-based shopping into a revenue stream, Suzanne Vranica of The Wall Street Journal ...