Nike faces backlash over a Boston Marathon ad critics called 'pace shaming.' The company pulled the sign and promised to do better for all runners.

The 2026 Boston Marathon is set for Monday, April 20. Ahead of the Boston Marathon, Nike put up an ad: "Runners welcome, ...

"Movement is what matters." That's what an advertisement in a Boston Nike storefront now reads after the athletic brand replaced the signage following backlash to the original win ...

On the 545th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the looming sale of the San Diego Padres for a ...

Runners accused Nike of being tone-deaf for a sign it posted in a store along the route for the Boston Marathon, which is also the premier marathon event for para athletes and adaptive runners.

Nike debuted the next leg of its gritty “Winning isn’t for Everyone” campaign with ads targeting runners, per details shared with sister publication Marketing Dive. The launch is timed to marathon ...

Part of Nike's advertising campaign for Monday's 130th Boston Marathon backfired enough that the company walked back its messaging last week. The company had displayed a sign reading “Runners welcome.

On the 545th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the looming sale of the San Diego Padres for a ...