The ultimate building experience awaits as LEGO Store South Africa unleashes their most impressive Black Friday collection yet. With jaw-dropping discounts across premium sets and double VIP points ...

Lego Africa sent 50 pounds of Lego bricks to a school in rural Uganda, where neither the students nor the teachers had ever seen the toy before. A joyful video shows children in Uganda playing with ...

Danish toymaker Lego Group has opened a new business unit headquarters for the Middle East and Africa in Dubai, the United Arab Emirates. The move is in anticipation of extensive growth of the target ...

LEGO South Africa has kicked off a unique event in the Mall of Africa in the form of the LEGO Vehicles Extravaganza, am interactive play space for kids and adults alike that will be active inside of ...

In 2020, MullenLowe South Africa was entrusted with leading the management of the Lego® South Africa social media presence. As one of the world's most beloved brands, for both children and adults, ...

At age 9, Micah Slentz already has fulfilled one of his dreams: Helping underprivileged children in Africa. Now he’s thinking even bigger and looking to retired soccer star David Beckham to help take ...

The Mother City welcomes its first flagship Lego Certified Store, and Cape Town’s second location that will open on 2 November 2024. The store is designed to enable families and Lego fans to create ...

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For more than a decade now, LEGO has been releasing blind bags of minifigures in its Collectable Minifigure range, sometimes referred to as just CMF. For F1, LEGO tried something new for its CMF ...

Locals and non-locals recently flocked to Mall of Africa on July 5 for a day of adrenaline at the ultimate car show as LEGO unveiled the LEGO Vehicles Extravaganza. Read more: Build a Lego star and ...

Robotics is one of the hottest trends in 2013. From its lowly beginnings in housework (think: Roomba), robotics are fast tracking up the ladder of importance in everyday lives. Self-driving cars, ...

Holiday shoppers in Denmark browse new Lego sets as factories in Billund run nonstop to meet seasonal demand. Designers and ...