If you’ve ever redone a room in your house and gone to the hardware store to pick out some fresh paint, you know that there’s a lot of different shades of white on the market. Turns out, there’s a new ...

In 2020, scientists at Purdue University developed a new super-white acrylic paint that reflects 95.5 percent of sunlight. Since then, they’ve made it even whiter, with a new formula that has ...

Breakthroughs, discoveries, and DIY tips sent six days a week. Terms of Service and Privacy Policy. On a hot summer day, the temperature of a dark roof or sidewalk ...

The latest whiter-than-white paint may be a solution to global warming, according to a Perdue University research team. Purdue Professor Xiulin Ruan holds up a square of ultra-white paint his research ...

With emissions regulations getting stricter and stricter, car companies are constantly looking for new ways to reduce those dirty emissions and make cars better for the environment. One such way to do ...

A team of scientists have created a white paint that’s so white, they say, that it reflects 95.5 percent of sunlight that reaches its surface. Essentially, it’s the exact opposite of Vantablack, the ...

White roofs are one of those climate solutions that sound too good to be true. Compared to solar panels and electric cars, painting the roof of a building white is a suspiciously cheap, analog way to ...

Don’t let the marketing confuse you, the Mighty Brighty projection screen paint is really just highly reflective white paint. There are two, and only two, reasons to ever consider using a product like ...