Post Malone may sing about having someone pour him a drink, but at next week's Stagecoach Festival he's more likely to make a move for a miniature beer can. The "I Had Some Help" singer, who has ...

The beer brand, coming off a year in which sales declined double digits, is introducing the "Bud Light Genie" to viewers. By Alex Weprin Senior Editor Bud Light is ready for a brand reboot, and it is ...

Bud Light is getting in on the move to alternate-sized beer servings with new smaller bottles and cans, and Post Malone is ...

Rather than positioning Post Malone as a spokesperson, Bud Light has embedded him into the brand’s DNA through limited-edition cans, live experiences, and fan-first activations. The goal: to create ...

Bud Light is kicking off the new year with a 60-second advertisement that will air during the Super Bowl, one of the nation’s most televised events, in a bid to turn around lagging sales. The campaign ...