Cossette Media’s Martin Soubeyran explains why national media strategies can lose their effectiveness in Quebec – and why translation is only the starting point.

RBC is returning to the Toronto International Film Festival (TIFF) with a lineup of activations and partnerships, including ...

The gum brand is extending its experiential work with Gen Z through its new "Chew Good" platform, following activations at ...

The platform is doubling key Partner Program thresholds as marketers weigh creator potential beyond platform revenue.

Brands are looking beyond product placement, pushing NKPR to create more tailored experiences that can generate connections ...

Horizon Media's president discusses the changing media landscape, the rise of shoppable media and why human strategy remains ...

The firm will continue supporting accessibility across the festival, while extending its presence across digital channels.

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The broadcaster is bringing back AccessCBC, providing creators with disabilities training, mentorship and support to develop ...

The expanded LG Ad Solutions partnership will give Canadian advertisers access to AI-powered video analysis and commerce ...

Media experts say the platform's opt-out approach puts the burden on creators as their content becomes increasingly valuable ...

The 20 new screens add a digital layer to the OOH company’s network of more than 1,000 static panels across Montreal.