Co-founder of Bobi Bowl says that the turning point was understanding brand, telling its story and making sure the right ...

Campaign Middle East rounds up the latest updates on social media, and content and streaming platforms. Here are the key ...

Futuretech Media MENA's Puja Pannum explains how declared intent and signals can create audiences that evolve as customer ...

LiveRamp’s Oliver Klander shares why data foundations are key to unlocking retail media, measurement and AI-driven marketing ...

The Konjo Ladies Salon campaign was led by a short-form film released on the brand’s official social media channels.

The partnership between Walther Kranz and schoesslers will provide brands with an integrated platform between Europe and the ...

Motwani became Chief Marketing Officer in 2018 before being appointed Deputy CEO of InsuranceMarket.ae in February 2025.

Off Brief Media is building a portfolio of digital-first brands for audiences across Egypt and the wider MENA region.

Hall will ensure senior EMEA leaders maintain a razor-sharp focus on client service and opportunities for long-term ...

The noon Food “FINALLY” campaign flips the seasonal script of back-to-school campaigns by highlighting the honest cultural ...

Events specialist Sam Elphick explains how organisers can earn audience attention when postponed events return to a crowded calendar.

IMPACT BBDO’s Noorah Ali says that Emirati women are shaping the UAE’s future through authenticity, resilience and purpose.