Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle.

Chinese fast-fashion platform Shein has relaunched in India through a partnership with local conglomerate Reliance's retail chain, nearly five years after

Shein, now based in Singapore, is offering affordable fast fashion in India. Two years ago, Reliance Retail Ventures Ltd partnered with Shein to sell its products in the country. In a written response to the Lok Sabha last month,

Shein, the Chinese fast-fashion brand, returns to India after a five-year ban, partnering with Reliance Retail. This deal ensures data security with all customer data stored in India, addressing previous security concerns.

Shein, the Chinese fast-fashion retailer, has reentered the Indian market through a collaboration with Reliance Retail, nearly five years after its app was banned due to strained relations between India and China.

Reliance Retail Relaunches Shein in India with New App - Reliance Retail has reintroduced the Chinese fast fashion brand Shein this weekend, nearly five years

Reliance Retail launched ‘Shein India Fast Fashion’ an application to sell fashionware from China’s Shein on Saturday. The Shein brand came to India after almost five years, as it was banned in 2020 with other Chinese apps like Bytedance’s TikTok.

Shein has returned to the Indian market through a new app launched by Reliance Retail, focusing on local manufacturing and strict data sovereignty. Th

Five years after its ban, Chinese fast-fashion brand Shein is back in India and is now availbe on Google Play Store and the Apple App Store

Reliance's launch of the Shein India Fast Fashion app marks a shift in its strategy, deviating from adding brands to its main fashion app Ajio