Nielsen told ad buyers that it plans to drop panel-only ratings later this year, a decision that publishers and buyers have ...
Measurement firm's annual intelligence report suggests Black Americans averaged more hours of media consumption and remain on ...
TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...
Q4 2024 Management View CEO Udo Lange highlighted the company’s strong Q4 performance, achieving EBITDA over $200 million for ...
Engaging Black audiences: How brands impact, grow and win with inclusion. As Black consumers continue to be digital ...
Panels aren’t going away, mind. Panel data will be part of Nielsen’s Big Data + Panel offering, which earned Media Rating ...
Walt Disney maintained its lead in U.S. TV viewing share in December, bolstered by holiday movie marathons and strong ...
Streaming is transforming media. Nielsen’s new ARTEY Awards recognize 2024’s most-watched streaming TV shows and movies.
Black audiences spend 32 hours on apps and websites on their smartphones and tablets —two hours more than the total U.S.
In perhaps yet another sign of the growing reach of Apple TV+ content, the sci-fi series Silo has ranked on the Nielsen U.S. streaming originals chart for the first time ever. The show ranked 9th with ...
The Big Bang Theory finished 2024 as the year’s “most-binged title” in streaming, according to a new report from Nielsen. The ...