The exact circumstances surrounding the changes aren't clear, but Meta execs have accidentally tagged the band instead of their AI agent.

Meta’s Muse AI agent shakes up consumer AI. See how privacy, distribution and monetization could boost engagement—and why analysts are bullish on META.

Meta Platforms (NASDAQ:META | META Price Prediction) put a price tag on its AI buildout Tuesday evening with Muse, a personal AI agent sold through a tiered consumer subscription, and investors moved quickly Wednesday morning.

Mark Zuckerberg said he uses Meta's AI agent Muse for family tasks like baking with his daughter, on the weekends.

Meta Platforms ( META) rose nearly 7% on Wednesday, as the social media and AI giant rolled out Muse, a personal AI agent designed to execute tasks across applications and online services. Shares closed at $653.69, up $40.21 from the previous close.

Meta has unveiled Muse, an advanced personal AI agent tailored to simplify your life. Muse is adept at project management and strategically planning your long-term aspirations. Operating within a secure virtual environment,

Muse, Meta’s new agentic AI platform will currently let you use 100 million tokens per week for free, according to a Threads post by Mark Zuckerberg. If you have no frame of reference for these kinds of usage limits, that might not mean much. Let me just tell you, it’s a lot.

Meta’s latest AI push gets early backing from tech leaders, but investors remain divided over its impact on the stock.