Publicis’ Arthur Sadoun says Omnicom-IPG deal should be ‘a lot of fun’ and ‘positive’ for the industry
Arthur Sadoun responded to the proposed mega-deal in a video to staff, a week after Snoop Dogg declared Publicis the world’s ...
The Omnicom-IPG megamerger signals a new era for the ad industry
In today's newsletter, the $13 billion Omnicom-IPG megamerger reflects a new era as Big Tech and AI upend the ad industry.
Arthur Sadoun reacts to Omnicom-IPG deal in tongue-in-cheek video message to staff
The Publicis CEO has hit back and had his say on the merger that stole his agency’s thunder last week.
IPG Mediabrands to lay off 103 employees in January
IPG plans to lay off 103 employees on Jan. 2, according to a WARN notice it filed in the state of California weeks before its ...
adexchanger2d
Running the Numbers on Omnicom-IPG
Omnicom is acquiring IPG. We unpack the nuances of the proposed deal with ad agency expert Brian Wieser, founder of the ...
MM&M2d
Health leaders to watch in the Omnicom-IPG merger
Omnicom Health Group (OHG) CEO Matt McNally has spent his entire career in the medical marketing industry and helmed numerous ...
Campaign US1d
The ad industry is shaken. But should the government sector care about the Omnicom-IPG merger?
In reality, while this merger shakes up the commercial world, its impact on the public sector feels overstated. The ...
adexchanger3d
Publishers Aren’t Sweating The OMG/IPG Merger
Publishers expect the agencies will eliminate tech redundancies, which could compel publishers to shed redundant tech ...
Hosted on MSN5d
Omnicom, IPG CEOs eye M&A with $3.3B free cash flow
The mega-merger of ad agencies Omnicom Group and Interpublic Group is expected to lead to more acquisitions by the combined ...
Omnicom-IPG–8 potential client conflicts
The combined Omnicom-IPG would service competing brands in industries including telecom, insurance, streaming and more.