Ford's $30,000 electric truck has a goal only Tesla has ever hit

Ford is chasing 100,000 first-year sales for its budget electric pickup, and history isn't on its side.

Ford CEO posts photos of new EV Fathom midsize pickup on social media

In two social media posts on X, Ford CEO Jim Farley shows photos of a camouflaged Fathom on the streets of Las Vegas.

Ford’s $29,945 Fathom electric truck went testing in Las Vegas, giving us our best look yet

The compact truck will start at just $29,945 and will go on sale sometime in 2027.

Ford’s $30,000 EV Truck Sets Ambitious Goal: 100,000 Sales in Year One

The Ford Fathom is the first in an expected line of new, more affordable EVs.
GCN

Ford names its $28,350 midsize electric truck the Fathom, targets fleet and commercial buyers

Ford revealed the Fathom on August 6, 2026: a midsize electric pickup starting at $28,350, built on the new Universal EV ...
Cars.com

New Official Photos Emerge of Ford’s $30,000 Electric Truck

The 2028 Ford Fathom is an upcoming electric pickup with a base price below $30,000, and the automaker just cruised a pair of camouflaged prototypes through Las Vegas for a photo op.
autoevolution

Ford's $30K Fathom EV Pickup Leaves Less to the Imagination As It Makes Public Debut in Las Vegas

Ford revealed fresh footage of its $30k Fathom electric pickup driving in Las Vegas, revealing more details in anticipation ...

Jim Farley reaffirms 2027 launch for Ford’s $28K Cybertruck rival, the Fathom EV — the price gap could buy you a Tesla Model Y

Ford Motor Company F CEO Jim Farley on Tuesday shared another look at the company’s upcoming Fathom all-electric pickup truck ...