Apple is set to unveil the iPhone 18 Pro and iPhone 18 Pro Max during its event on Wednesday, September 9. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes,

John Ternus’ first CEO memo, iPhone 18 Pro colors, iPhone Ultra delays, MacBook Ultra teased, Devs can drop Intel, Apple’s Brand Hall Of Fame induction and more.

As for the premium models of the iPhone 18, TrendForce expects the iPhone 18 Pro to start between $1,199 and $1,299, and $1,299 to $1,399 for the iPhone 18 Pro Max.

We are just four sleeps away from Apple's unveiling of its new-generation iPhone 18 Pro and iPhone 18 Pro Max models, not forgetting its first foldable iPhone. Apple is expected to introduce the devices at its annual iPhone fall event,

Apple iPhone 18 Pro Max could get the new A20 Pro chip with a 7-core GPU. Here’s what the leak reveals as the iPhone 18 Pro pre-order schedule nears.

The next iPhone Pro lineup might not repeat any colors from last year, with silver reportedly not in production.

Apple raised prices on some products in June amid mounting cost pressures. The company said it had delayed the increases for as long as possible.

Baseus’ IFA 2026 lineup includes color-matched iPhone charging accessories, noise-canceling open-ear earbuds and an outdoor security camera with a motorized spotlight.