“In over-the-counter [OTC] healthcare, you don't see a lot of creativity like we have with Nigel,” Xyzal’s Katelyn Ettenger tells Marketing Daily. “We felt we were sitting on a gold mine that we ...

There’s a new owl in town in the OTC allergy drug battle. The owl is Sanofi Consumer Healthcare’s new monocled spokescharacter starring in launch TV ads for former prescription allergy med Xyzal.

Every allergy season comes with a boost in marketing campaigns for products that battle the persistent symptoms of runny nose, sneezing and itchy eyes. Opella’s allergy brand Xyzal — an ...