When you persuade someone in your writing, your aim is to get them to agree with your point of view. Watch this video where teacher Mr Smith explores persuasive writing and gives you some examples of ...

Good writing skills are important in any job where you have to communicate with customers or colleagues. However, the ability to use persuasive writing skills is essential if your role is to shape ...

We have an epidemic. The virus is known to travel on paper and transmit over the keyboard: it jumps from old lawyer to young lawyer, preys on the inexperienced and insecure lawyer, and thrives in the ...

We are living in a contentious time in history. Fundamental disagreements on critical policy, economic, and political issues make it essential to learn how to compose an effectiveargument and to ...

So I'm just looking at advertising phrases "Buy one, get one free.""New year, a new you.""Hurry now while stocks last." Just thinking about how advertisers use their key words and imagery to push ...