Leading up to the 2009 Winter Classic, the NHL has been very good about playing up the distinctive aspects of Wrigley Field in Chicago in its marketing. As we discovered today while the Chicago ...

This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in ...

(Ed Note: This is Part One of Puck Daddy's interview with Brian Jennings, Executive Vice President of Marketing for the NHL, regarding how the League plans to sell and create interest around the 2009 ...

CHICAGO -- Wrigley Field will host two college hockey doubleheaders in January after the NHL's Winter Classic is played there, the Big Ten and Chicago Cubs announced Thursday. "The Frozen Confines: ...

The NHL’s Winter Classic continues to find itself in the viewership doldrums. For the second-consecutive year, the Winter Classic failed to crack the seven-figure audience threshold after having ...