Once regarded in Western countries as little more than a traditional Japanese ceremonial drink, matcha has become a mainstream staple. It now appears everywhere from coffee shop menus and smoothie ...

Matcha has been an integral part of Japanese tea ceremonies for centuries. Carefully crafted from shaded green tea leaves, the tea is renowned for its rich flavor, smooth texture and culinary ...

If you've stepped into a coffeeshop in the last few years, you've probably seen some form of matcha on the menu. Interest in matcha has been steadily on the rise over the last few years — experts ...

TikTok, Instagram, and YouTube are full of videos about matcha that, more often than not, aren't really about matcha. Performative matcha is the idea that drinking or preparing the tea has become less ...

Matcha has experienced a surge in popularity in recent months, leading to reports of global shortages and price increases. If you haven't been caught up in the craze, matcha is a powdered version of ...

Ready to go green? Not literally, of course (so you can delete those visions of donning Shrek make-up) – we mean by getting on board the matcha train. You'll have likely seen a matcha latte as an ...

Align Cafe opened their doors in June.

Taking to X, Chief Minister of Assam, Himanta Biswa Sarma, wrote, “Your favourite Matcha brew, will now be produced in Assam." ...

NBC Select independently determines what we cover and recommend. When you click on or buy through our links, we earn a commission. Learn more. Carolyn Chun As tempting as your local coffee shop may be ...