Indian brands face a crisis in understanding consumer behavior, relying on outdated and unreliable market research.

As a child of the Great Depression, my father used to keep what he called a “BS account” at the bank. Every month, he contributed money to this savings account and whenever it reached a certain level, ...

Strategies that fail to account for these psychological shifts will inevitably miss emerging opportunities and underestimate new risks.

After surveying 600 business executives and 10,000 consumers in 10 countries, Accenture has outlined 10 behavioral elements that affect consumer purchases. In the report titled: Energizing Global ...