For our September issue the fashion team explored the American West, highlighting rustic, Native American-inspired patterns from Proenza Schouler, Suno, Thakoon and more. While they loved layering up ...

The Frye Company is best known for its collection of boots for men and women. It has been around for almost 160 years with its first boot being released in 1888. JCPenney has now harnessed the Western ...

Here's a confession; our favourite 4-letter word isn't love; it's S-A-L-E and nothing gets us more excited than a big Amazon shopping spree. If sales aren't the greatest excuse to shop 'til you drop, ...

IF you weren’t already aware - the cowgirl trend is back big time. Led by proud “horse girl” Bella Hadid and cemented in the mainstream through Beyoncé’s Cowboy Carter era, everyone’s after some ...

Following in the footsteps of several other Western luxury brands that upset consumers in China (Dolce & Gabbana and Versace, we’re looking at you) Balenciaga’s latest Hourglass handbag campaign has ...