Walmart is testing ads in its new AI shopping agent, Sparky. The effort could lead to the monetization of chat experiences, which are expected to transform the way people shop.The world’s largest retailer has quietly been exploring new ad formats with some advertisers,

Walmart is testing ads in its new AI shopping agent Sparky, signaling a future where chatbots drive online retail.

Walmart Inc.’s WMT second-quarter fiscal 2026 results highlight the retailer’s evolving business model in the rapidly expanding digital advertisement space. Walmart Connect, the company's U.S. digital advertising platform, delivered a stellar ...

Walmart and NBCUniversal have partnered to enable viewers who watch some episodes of Bravo’s “Below Deck Mediterranean” on Peacock to make direct purchases of items featured on the show through Walmart online. The capability will be limited to next ...

Walmart Connect, the retailer’s U.S. advertising division, is beta testing new in-store advertising formats as consumers resume brick-and-mortar shopping “en masse,” according to details shared with Marketing Dive. The big-box store is broadening ...

Walmart’s Black Friday sale kicks off today, November 8! Follow along with our coverage as we highlight the best TV deals, including a 4K UHD 75″ TV that is just under $400. We’ve also broken down the best deals in tech, home, fashion and more at ...

Walmart is placing a large portion of its TV budget into spot this year, rolling out price-comparison ads against local retailers in 60 markets this year, up from 50 last year, reports AdAge. It’s part of a plan that will see Walmart produce some 1,500 ...

Walmart confirmed on Friday that it is not advertising on X, the social media platform owned by Elon Musk and formerly known as Twitter. “We are not actively advertising on X. This is not about a specific change to our advertising policies. We’ve ...