Virtual try-on fashion and AR shopping are transforming the way people buy clothes online, solving fit issues and creating a ...

Snap and Amazon Fashion have partnered to bring Snapchatters new virtual try-on lenses and styles, in a move that will expand augmented reality (AR) capabilities for both brands and customers who ...

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Snap has landed a notable new partner for its augmented reality-powered Virtual Try-On shopping experience with today’s news that Amazon will now offer Snapchat users the ability to digitally try on ...

NEW YORK--(BUSINESS WIRE)--Perfect Corp. (NYSE: PERF), the leading augmented reality (AR) and artificial intelligence (AI) beauty and fashion tech solutions provider, today announced the launch of ...

Snapchat has been touting the popularity of augmented reality, particularly among younger consumers. In April, the company found in its survey of 16,000 people that 92% of Gen Z respondents said they ...

Eyewear can be so much more than just a pair of vision-correcting lenses sitting on your face. Are you looking for glasses that double as a statement piece, with bold colors and unique shapes? You can ...

The eyewear industry is seeing a new shift in consumer behavior. Shopping for glasses is no longer limited to in-person stores, and online purchases have risen. A report by SkyQuest found that 12.4 ...

Snap has introduced ray tracing technology to its AR Lens Studio for developers around the world, the company announced on Wednesday. Ray tracing is a technical capability that allows for realistic ...