LONDON--(BUSINESS WIRE)--Premier analytics service provider, Quantzig announces the release of its latest success story that highlights how a banking client benefitted from user behavior analytics.

Google Analytics added new user conversion rate metrics. Metrics show the percentage of users/sessions with key events. Helps optimize marketing channels and user experiences. Google Analytics helps ...

From using the right user behavior metrics to bringing down silos, these tips will help you leverage user behavior data to improve your sales conversions. “Conversion rate” is one of those universal ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

In today’s digital landscape, delivering exceptional user experiences has become a top objective for businesses across industries. As applications and digital touchpoints increase, understanding user ...

Using advanced analytics that provides context to behavioral analysis makes it easier to identify internal security threats and find individual offenders, said Gartner in a recent report on User ...

The expert team at Freeform Dynamics offer news and views on the latest hot topics, and pragmatic advice based on real-world experience and meaningful research studies. As scepticism creeps more and ...

Adobe Analytics is a sophisticated product, so much so that users might focus on a set of known metrics at the cost of missing key insights. Adobe introduced an AI-fueled virtual assistant called ...

As more site owners have adopted AMP for speeding up mobile pages, measurement has lagged. That’s quickly changing. A visitor who went to an AMP-enabled page and a non-AMP page of a site was being ...