Michelob Ultra is hiring one 21+ soccer fan for a once-in-a-lifetime FIFA World Cup 2026 final role, with Kevin Hart helping spread the word. This voice experience is generated by AI. Learn more. This ...

This year’s edition of the race that started the backyard ultramarathon craze, the 2025 Big Dog’s Backyard Ultra, saw Sarah Perry of the U.K. set a new women’s record of 95 “yards,” totaling 395.8 ...

Michelob ULTRA, the Official Beer Sponsor of the FIFA World Cup 2026™, kicks off a full-scale campaign with a star-studded roster of legends including Guillermo Ochoa, Ronaldo Nazário, and Alex Morgan ...

How fast is the backyard ultra craze growing, you ask? Last month, Dan England wrote a great feature for RUN detailing the rise of the quirky race format, which was introduced by Barkley Marathons ...

Smoke bombs, pyrotechnics, balaclavas and punch-ups - welcome to the world of the football Ultras. Inspired by European terrace culture, a new generation of young fans are making themselves heard ...

Oct 23 (Reuters) - Australian Phil Gore won the Big's Backyard Ultra World Championship on Thursday, the last athlete standing in a feat of pain and perseverance spanning nearly five days and 500 ...

A new documentary travels around the world to identify the roots of ultra-mania – the fan movement that’s part progressive and sometimes criminal ‘Ultras” – hardcore football fans renowned for their ...

Big Matches. Big Atmosphere. The Ultimate Watch Party. Join us at Derby’s newest venue, Ultra Warehouse, as we bring the World Cup to life on the big screen, with every moment shown in full ...