De Beers Group thinks life should sparkle. That's why its new marketing campaign "Forever Present" believes natural diamonds are an enduring gift. The work, by Arnold, returns to the jeweler's ...
As De Beers doubles down on natural diamonds over lab-grown ones, it’s releasing an ad campaign—in partnership with retail group Signet Jewelers of Akron—that says a natural stone, much like finding ...
De Beers chief executive Al Cook wants to save a generation of lovers and newlyweds from what he calls a “huge con” when it comes to buying diamonds. In the process, he hopes to rescue his iconic ...
De Beers Group and Signet Jewelers, advancing their joint strategy revealed earlier this year to boost the demand for natural diamonds, on Tuesday launched a marketing campaign targeting diverse ...
Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. De Beers launched its largest diamond campaign in a decade, ...
Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. The recent JCK Las Vegas jewelry show was all abuzz as De ...
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